I’ve always been the curious creative explorer, pushing us beyond what we can see by continually questioning what is possible. Count on me for the unique, unexpected (and often frank!) viewpoint.
I love working with brave thinkers; those prepared to take a risk are often the ones who create real change. Our Green & Blacks design was a defining moment for me and I’m equally proud of our work for Absolut Vodka.
Innovation and turning great ideas into action has been a lifelong passion of mine. My patented inventions include 37º, a range of temperature-regulating baby clothes featuring NASA-developed fabrics which picked up awards all over the world. I was also named in the Top 10 Global Female Inventors a few years ago.
I’m always working on something new and in recent years co-founded private member’s gym The Library: it’s this diversity and the prospect of venturing head-first into the unknown that keeps me burning as brightly as when I started out over 30 years ago.
As a Founding Partner and CEO of Pearlfisher, I’m the business leader. I focus on growth - furthering our client relationships, fostering an empowered culture and nurturing our talent.
I like to listen with open ears. Level-headed and considered, I often act as the voice of reason. I am an optimist and a pragmatist, guided by principles but driven by solutions.
Through Iyengar yoga I seek transformation. As a Trustee of Amantani, a Peruvian non-profit, I find inspiration. And as a fan of rugby and cricket I stay connected to my English sense of fair play!
When I founded Pearlfisher over 20 years ago my vision was as clear then as it is now: to continually further creative standards through provocative thinking and by boldly challenging the status quo.
Always pushing myself and others to stretch further, I’m proud to say we’ve built some of world’s best-known and loved brands including Cadbury Dairy Milk, Green & Black’s, Waitrose, Target, Wolfgang Puck, Jamie Oliver, Help Remedies, and Jim Beam – while gaining us countless Design Effectiveness Awards and a much coveted Gold Cannes Lion along the way.
Frequently representing Pearlfisher on the world stage, I also keep myself inspired and surrounded by new thinking, hosting the Challengers & Icons interview series to gain insights from the people driving the brands of the future.
My sustainable interests see me chair the Haller Foundation, a not-for-profit organisation providing a model for ecological community development in Africa, and when totally offline am graduating towards garden design.
As Managing Director of Pearlfisher New York, I oversee the management, growth and development of our studio. I work to push our incredibly dynamic, committed and focused team to challenge the world around us and set new standards in creativity, business and society.
I am a sustainability expert having advised brands and countries on their long term goals. My career background spans international development, communication, film production and mobile technology. I have had the pleasure to work with a diverse range of groups, organizations and cultures, including the Organisation for Economic Cooperation and Development, United Nations, Hilton, Ford and MasterCard Foundations and the US State Department.
Outside the studio I can be found rediscovering the US after 15 years living, working and traveling in 62 countries. Current obsessions are things such as barbecue, New York theater, Reese's peanut butter cups, real gyms, real burgers, baseball, the New Yorker, the New York Times, Seamless, Lyft... oh I am just so happy to be home!
Drawing on more than ten years of international experience in the creative industry, I focus on developing our client relationships, fostering an empowering culture and steering the Pearlfisher Copenhagen studio in the right direction. I take pride in bridging business, creative and technological objectives into meaningful and well crafted solutions.
As a former Danish national basketball team member, captain and coach I’ve learnt to keep a cool head, look for the silver lining and foster the unique talent each member brings to the team.
Drawing on a long international career from studios in Copenhagen, Stockholm, Paris and San Francisco, I’m always pushing myself and our team to exceed our clients’ expectations with stringent and aesthetic solutions.
I’m proud to have helped a number of iconic brands transition strategic initiatives into successfully crafted creative solutions including Carlsberg, LEGO, Nestlé, Novo Nordisk, Unilever & Velux – whilst securing several international awards along the way.
Serving as board-member of Design denmark and Jury Chair of the Danish Design Awards and Creative Circle Awards, I always seek to keep myself inspired and surrounded by new thinking.
Having co-founded the I’mperfect movement - which encourages appreciation of imperfection of the things we use, the people around us as well as ourselves - I am very passionate about social innovation and improving the use of our limited resources.
Prior to moving to NYC I spent time with some of London’s leading design consultancies, getting recognised for work I did with Johnnie Walker, Bacardi, Ferraro and Nike.
It’s my objective to lead and inspire the design studio by setting the creative standard – continually encouraging our designers to demonstrate high-level conceptual thinking and strong design craftsmanship.
I do my best to consistently bring an excitedly diverse international experience across branding, packaging, retail and print design to the company culture.
I have a considerable fondness for typography and a passion for English football and rugby. I’m also a huge sneakerhead, with an embarrassing number of Nike kicks, many of which are still in storage in London.
I’ve always had a passion for design and it’s power to persuade, inspire and delight.
With 20 years of diverse industry experience, I have worked on a broad spectrum of branding assignments for challengers and icons alike – global visual identities, advertising and packaging projects big and small.
I’ve been fortunate to work with some great clients and coworkers along the way on fantastic brands like Levi’s, Coca-Cola, Haagen Dazs, Samsung, and Metallica – and to have been recognised by respected branding institutions, like Cannes Lions, Mobius, Graphis, D&AD, AIGA, and the Grammys.
I’m responsible for spearheading the strategic creative direction and leadership of newly minted Pearlfisher San Francisco. Having grown up and worked here throughout my career, I’m uniquely placed to bring Pearlfisher’s vision of bold, lucid and unexpected design to life here on the West coast – to a city and region that’s become synonymous with innovation and a pioneering spirit.
Drawing on a wealth of experience in design management, I’m here to ensure that our client relationships continue to flourish, to keep us hungry to win new business and to help steer us in the right direction as an agency.
Having worked across countless global branding projects, I’ve learned to keep a cool head and sense of perspective about everything. I galvanise the team, encouraging them to work hard and partner with our clients from the very outset. This means I have total confidence in our ability to deliver outstanding levels of visionary, strategic and creative work: day in, day out.
Those who know me best would probably describe my defining features as a bone-dry sense of humour and an unhealthy love of eating and drinking – after all life’s far too short to live without a vice right?
I lead businesses. I do my best to connect dots, find and take advantage of opportunities. My goal is to provide clients with the smartest solutions. I’m not a “yes woman” but instead prefer to partner together in an effort to truly reach the best solution to their challenge, and always with the best of intentions.
I’m bilingual but not in the conventional sense. I speak two languages: business and creative. Doing my job is just as much about managing the creative expectations as it is managing client expectations.
My daughter is my life – my pride and joy. However, I also love traveling so she better grow up and get walking fast.
I lead a team that uses ideas to stimulate debate and provoke unexpected answers in defining future directions for our clients. For me, strategy is about framing a brand’s truth within its cultural context – something I’ve been lucky to experience first hand from working in such a variety of foreign markets.
I believe that the best ideas come from making new connections, challenging your own mindset and allowing yourself to see the world from a new perspective. I think being 6’8ft has probably encouraged me to embrace difference in this way, always challenging convention and championing diversity across the board.
I approach most things with a healthy dose of humour and always try to inject imaginative thought into studio life. Though even I couldn’t have imagined that persuading the team to turn the gallery into a giant ball pit for adults would go viral globally!
With a degree in Fashion Marketing from Central St. Martins, I combine a fashion industry background with nearly 20 years working in the branding industry to inform and inspire brands about the power of change and what it can mean for them.
Future thinking means we futurists are ‘always on’ – and no form of media goes unturned without thinking about how it can inspire the bigger picture. Working across both the London and New York offices, I lead the team to bring together a picture of macro global insights, keeping our clients ahead of the curve and ready to lead the changes in their categories rather than follow them.
To truly understand change you have to be on its wavelength so for me, travel has become a way of life. As Picasso said 'inspiration exists, but it has to find you working’ so wherever I am and wherever we are working, from Europe to the Americas, Jakarta to Beirut, I’m continually looking to paint our picture of the way the world will change.
I draw on more than 25 years of experience as a creative in the advertising and design industry, with a focus on FMCG and food brands.
I have a special passion for packaging which was ignited at Blackburn’s Design Consultancy in London years ago. Since then, I have developed corporate identity, packaging design and concept development projects for Scandinavian companies like Arla, Coop, Tulip, Danish Crown and Interflora.
Outside of the studio, food and spearfishing are my passions and I love nothing more than cooking the catch with friends and family.
I believe in pure original thinking and the seamless connection between strategy and creativity.
As the director of the London Strategy Studio, I lead a team of diversely talented thinkers. We bring our Challenger & Iconic expertise to our clients' businesses to unlock every brand’s true potential with absolute clarity, focus and imagination.
I have been fortunate to have worked all around the world building my experience firstly in communication at Grey New York and Leo Burnett Chicago and Istanbul, and for the last 10 years in design at Pearlfisher. Combining a communication and design background means that I always take the big picture view and nurture high-level thinking that takes brands into the future.
My cultural influences include The Middle East, Europe and America. My big passions are art, languages and cinema - fantastic sources of inspiration for rich cultural meaning and beautiful storytelling.
What I enjoy, and what I seem to have a knack for, is design facilitation – aligning different skills, competencies and interests in a way that inspires, gives energy and fosters creativity.
With experience from 9 different industries, in 8 different roles, in 7 different countries; my roles have always been about implementing new ideas. Originally educated in technology, I took a second degree in Industrial Design at the Royal College of Art. I then held a number of positions with Philips and KPN Telecom in Holland and within Omnicom in New York. My most recent position was as Design and Innovation Process Manager at Oticon - a leading Danish medical electronics company.
Whilst at Oticon I developed a reliable and repeatable process for aligning competences so people could work better together. Using this INTENT process, the Oticon Intiga hearing instrument won the Danish Design Prize in 2012. Seeing that this alignment process could be useful in many companies in many industries, I formed the INTENT company and today facilitate positive outcomes in project, innovation and management teams, both within and between organisations.
With 15 years of experience in branding, advertising, packaging and digital design, I guide and inspire my team to create groundbreaking work for our clients. I am a true 'Pearlfisher' through and through - having started my career as a Design Director in the London studio, I transferred to join the team in New York and am now back in London as Acting Creative Director.
I’m a strong believer in the power of an idea and the importance of sustaining the integrity of that idea from conception to completion. I’ve lived and worked in many places, including Bahrain, so I bring a crucial cultural understanding to design.
I like to run. I like to travel. I like to live. I’m constantly moving – always in search of that next great palette pleasing meal or a gin I haven’t yet tried.
With over a decade of design experience, I’ve done a broad range of work from brand identity, packaging and fashion to crafting type and illustration.
I employ a hands-on approach and careful attention to detail in guiding the design team on an array of projects. Historically I’ve been particularly adept at designing spirits and they’ve become kind of a specialty of mine.
I love ideating and sketching. Bouncing ideas off other designers, strategists and business managers is always fun. What we do is iterative and it's always nice to get fresh perspective.
My desk is a fortress of liquor bottles, trashy candy and snacks. Outside of all that, I like to build and sculpt as well as write and perform music.
I’ve been solving problems and bringing concepts to life for over 13 years. With a thorough understanding of printing across a range of print types and presses, and knowledge of a range of materials, substrates and finishes, I can advise during design, and guide the way to producible ideas.
I offer innovation grounded in practicality. I challenge our designers to think about the end game at the start. I challenge our vendors to not solve problems based on ease, but rather aesthetic impact. I bring the noise, the charisma and I’m funny as hell.
For 25 years I’ve been playing the guitar and I write, perform and produce my own music across a range of outlets.
During my time at Pearlfisher I’ve enjoyed increased responsibility in heading up projects, collaborating with designers, artists and creatives from across the world to answer challenging briefs in new and interesting ways. For example, a particular career highlight was travelling to Cuba to work in a traditional screen print workshop in Havana.
I’m always searching for compelling creative ideas and ways to help clients that go beyond the confines of the brief in hand. Highlights to date have been adding several DBA awards to my name and helping to raise £1,000,000 through the power of design for Help For Heroes.
I take inspiration from everything around me and encourage others to do the same. From skateboarding to travel, printmaking to Kurt Vonnegut novels: my free time is fodder for my next creative project.
I draw on more than 20 years of industrial design experience working with a special focus on functional, ergonomic and aesthetic design using dynamic, simple lines.
In 1997 I founded Ørgreen Optics together with 2 friends and since then it has become a leading eyewear brand, famed around the world. Today, I still hold the position of Head of Design, leading an amazing team of designers that develop the brand and drive innovation in the category.
I’m especially proud of the many successful designs I have realised for clients like Fiskars, Scubapro and Velux – achieving Red Dots and many other awards along the way.
I’m always inspired by the way we create things for the world and I always seek to create design solutions that are simple and beautifully shaped. Good design just feels right, and we can all recognise it when it is - this for me is the best challenge.
An Indian expat and a proud graduate of Pratt Institute with a Masters in Packaging Design, I had always dreamed of pursuing art in the big city.
Strategy tells me a story about a brand and then I use design to relay that story to a greater audience. To me a smart concept is everything and I do everything in my power to preserve it.
I also love the challenge of solving complex design systems for iconic brands. Strong visual communicators can bring clarity and comprehension to the broadest of portfolios.
Music does more than inspire; it defines me. I’ve been quite literally singing its praises since I was 8. And figuratively speaking, I sing for sustainability, beyond simply recycling, and not because it’s a trendy cause to support.
My role at Pearlfisher means I’m responsible for driving the Design Studio’s offering of product, industrial and experiential 3D digital design. Day-to-day sees me creating, developing and refining 3D products for clients that will enhance how their consumers perceive and interact with the various brand touch-points across the consumer journey.
I have a First Class Honours degree in Automotive Design and was lucky enough to work for a short time as part of the global industrial team for Land Rover. This has definitely given me a different outlook, which I try to bring with me every day into Pearlfisher.
My free time is mostly spent dedicated to my fascination with industrial engineering, usually accompanied by the motto ‘the bigger the better’!
As a Senior Technical Project Manager, my job involves working with our clients, designers and technical production partners to make our designs exist in real life and not just on paper.
I studied graphic design at Camberwell College of Art but I was always most fascinated by print-making processes and the meticulous detail required to create the perfect print. It’s this attention to detail that I bring to my role at Pearlfisher and I love nothing more than pushing the boundaries for our clients and our own design teams to ensure we’re producing the most creative solutions.
I’m a keen cook and love to get experimental in the kitchen. However, it’s typography that’s my biggest passion and I try and use my letterpress at home whenever I can.
Leading creative projects from conception to completion, my role covers everything from idea generation to project direction; from forging strong and enduring client relationships to finding exciting new talent to join our team. I love the variety of our work but I've been told I'm most valued for my hands on approach and my ability to think conceptually - coming up with big ideas that translate across brand worlds. I love working with all members of the Pearlfisher team and enjoy helping to create a dynamic, fun and energetic atmosphere within the business.
Working on Waitrose LOVE Life was a particular highlight for me. Creating a new brand and philosophy from scratch that became category changing and really helped celebrate healthy eating in an entirely new and vibrant way, was hugely fulfilling.
I really enjoy hanging out with friends and discovering new and interesting places to eat and drink around London. I also enjoy travelling to other cities and experiencing different cultures.
My first experience as a brand strategist was working for Virgin. I took a more unconventional approach, transitioning to the agency side after seven years on the client side.
I have experience across a range of industries, both B2B and B2C, from building strong strategic brand foundations to launching global brand transformations.
I'm a problem solver with an optimistic, solutions-oriented mindset. But I've also got jokes, like to laugh at work and have a genuine desire to get to know the ins and outs of the people I work with.
I love running, having finished 12 marathons to date. Oh, and I’m a trained singer and actress but my love of brands outweighed my love of Broadway.
My love affair with design started in school – designing logos and album covers for bands, some of which I played in. I was lucky enough to continue designing professionally, and have since worked on a variety of sectors ranging from alcohol to coffee to fashion and personal care. The variety in my past work has made me a flexible designer. I never approach a project the same way twice and always look to deliver inspiring and unpredictable work.
Prior to moving to New York I lived in London for 7 years, working with some of the best minds in the industry and learned to balance the importance of big conceptual thinking with an eye for detail and craft.
I originally hail from the North East of England, and although New York might be my new home, I’m still a diehard follower of Newcastle United Football Club (although I guess it’s time I started calling it soccer). I’m still passionate about music and also enjoy cooking.
After studying graphic design at the Academy of Art University in San Fran, I swapped coasts and embraced the hustle and bustle of the big city.
Although it’s not technically my specialty, I love doing illustration. I’m at my best and most free when I step away from the screen and put pencil to paper. Creativity is limitless when you let your mind and pencil wander.
People tell me my design aesthetic reflects my personality, warm and inviting. I seek to create work you can tell has been touched by a person; it should have a human element to it.
I like to eat – to cook up interesting recipes and taste test new restaurants, but don’t you dare call me a foodie. I’m also pretty artsy-craftsy.
As a strategist, I'm always curious and keen to understanding how people think, shop, choose and ultimately bond with brands. Over my 11+ years branding experience, I've worked with Kimberly-Clark, Colgate Palmolive, Scotts, Mars and Walgreens, to name a few. My goal is to make brands outstanding and memorable.
I leverage my design roots to create insight-driven positioning and powerful brand storytelling. I also translate brand strategy into compelling design strategy that informs and inspires the holistic visual and verbal brand journey.
I believe in the power of creative collaboration across disciplines, where everyone has a voice and brings a unique perspective.
Constantly looking for inspiration in unexpected places, I stay on pulse of trends and love identifying what’s just around the corner.
Outside of work you can find me skiing in Vermont, playing with my golden-doodle or exploring Instagram.
While I was born in New York City, I was raised in Ecuador and Minnesota. This dichotomy gives me a unique view of the world and my diverse upbringing continues to translate into the work I do for our clients today.
I love to travel because it gives me the opportunity to interact with new people and create unique relationships across the globe (having friends and family all over the world helps!). These special connections feed my creative spirit.
When I'm away from my desk, I spend my free time as a founding (and active) member of the Gay Geeks of New York. I'm an avid collector, video game player and comic book reader. But my real superpower? I can find a gif to match any occasion, big or small.
Born and raised in New York, I ventured down south for college to the Savannah College of Art and Design. There, I immersed myself in my love of art and design, ultimately finding my calling in graphic design.
I came to Pearlfisher because of their shared belief in the power of creative collaboration and critical thinking. My goal is to create innovative, sustainable design solutions for the brands we work with - solutions that communicate with audiences in a meaningful way. I’m a storyteller at heart and find the most successful design solutions tell a compelling story.
When I’m not at work, I’m exploring Brooklyn with my pup – finding new eats, expanding my library of art and adding to my ever-growing houseplant collection (which is slowly becoming a jungle).
For me, the most exciting element of strategy is framing a brand's unique point of difference within its cultural context. It's my acute observation of societal nuances and my intense curiosity about people, places and things which has made me adept at uncovering a brand's deeper meaning.
Outside of the office, this manifests itself in an intense love of literature, history and psychology, but also on the influence of food, wellness and nutrition on the way we behave. I pride myself on a strange combination of enthusiasm, dynamism but also meticulousness which I bring to all my projects.
As part of Pearlfisher’s Strategy Studio, I help to bring clarity, focus and imagination to client briefs, bridging the gap between the groundbreaking insights of our Futures Studio with the visual innovation of our Design team.
After completing an MA in Innovation Management at Central Saint Martins, I worked to help startups grow at Seedcamp; developed bespoke projects with clients around the world for Monocle; and most recently, have brought client visions to life as part of strategy teams at leading global agencies.
When I’m not trying to bring the ethos of Scandinavian design to the world, I flick through books or appreciate a good Rothko.
With a master’s degree in Material Futures from Central Saint Martins College of Art and Design in London, I have passion for future focused design innovation. I have a keen interest in food, materials and design communication.
In addition to a background in research, I also have two years of experience working on the creative team of the internationally renowned flavor-based experience design and culinary research studio Bompas & Parr.
With Pearlfisher, I aim to bring rich international insights to the work we do, working across all three studios to identify key emerging shifts that can inform and inspire the brands we work with.
Outside of the office I am an avid hobbyist with a far too long list of gardening, cooking and building projects.
A passionate advocate of idea-driven creativity, I am responsible for developing long-term partnerships with our US clients. I work alongside our Business Management and Development teams to oversee and strengthen key strategic partnerships, ensuring we’re adding maximum value for our clients long-term. My focus spans our three studios: Futures, Strategy and Design, as we address an increasingly diverse range of brand challenges.
Pearlfisher was where it all started for me ten years ago, when I completed a strategy internship in London. I originally trained as a designer, studying graphic design in the UK. From there, I worked for a leading brand design agency, growing from account executive to VP – along the way establishing a working base in Mexico, before ultimately co-founding their New York Studio.
I believe that as our understanding of the connection between emotion and memory grows, idea-driven creativity that can spark an emotional connection will become key to building the Icon and Challenger brands of the future.
In my down time you may find me swimming across large bodies of murky water, trying to curb my ever-worsening obsession with bright footwear or - head-in-hands - watching my beloved English football team get beaten.
As Pearlfisher’s Financial Controller, I manage a team that provides day-to-day management of the company’s finances. I bring a robust understanding of the industry to the table, and a keen ability to communicate relevant financial information in a simple and meaningful way. I’m also known company-wide (so I’m told) for my crazy laugh and for always being first at Friday bar!
Outside of work I juggle my time between friends, family, romantic novels and thrillers, wine, the gym, wine, exploring London and chasing sunshine around Europe (with wine).
With a degree in Graphic Design and 7 years experience in business development, I bring a mix of creativity and business acumen to Pearlfisher. Quick to anticipate the ambitions of our clients, I match this with the unique offerings of our 3 Studios.
I’m a natural listener, and build rapport with brand owners by understanding their challenges. I believe that the best way of building long-lasting relationships is to always be open and consultative, partnering with clients to challenge the way you both think.
Being a dedicated player at Richmond Rugby Club in my spare time has taught me to meet the most difficult tasks head-on with considerable energy and a team approach.
I’m passionate about crafting visions and exceeding the expectations of clients as we guide projects through our three Studios - Futures, Strategy and Design.
From my degree in Advanced Chinese Business Studies to my experience providing media relations, public policy representation and design project management to companies in China and multi-nationally, I bring a deep understanding of global branding, design and communications to the Pearlfisher table. I’m fluent in Mandarin and, having spent 6 years living and working in China, I’ve loved strengthening my eastern ties working with Pearlfisher’s many clients in the East.
I thrive on the challenge of uncovering insights to find creative solutions to problems; aside from my love for the East I enjoy keeping fit and subjecting myself to muddy, brutal fitness challenges.
I love driving brands forward. Understanding what lies at their core, knowing which direction we should be taking, building a strong relationship with the brand owners and collaborating with them to achieve that vision. I’m never precious; it's not about me, or Pearlfisher, it's about the brand.
From my degree in graphic communication to a stint in production and a decade of managing projects and client relationships, I have a multi-disciplined background enabling me to be a real strategic and creative force. I follow my gut, it guides me both at work and in my personal life - I hope it never turns off!
I have a love of people: I like to be surrounded by enigmatic, passionate characters and one of my favourite things is to laugh, loudly. I'm a big festival fan and organise our annual company festival Pearlfest, which gets bigger and better every year.
I am responsible for developing the Pearlfisher brand, ensuring the world knows about our 3 Studios, our unique approach to design and our world class thought leadership.
With a leading agency background, I am an advocate of design’s impact and its emotional, aesthetic and commercial power. For that reason, I’m passionate about sharing Pearlfisher’s stories and exceptional creative work with our key audiences across our channels including media communications, events and social media.
I’m curious by nature and when I’m not planning my next foreign adventure, I like to get creative in the kitchen or discover new restaurants.
I pride myself on being able to identify areas of opportunity for my clients. This allows me to ensure our clients receive the best possible work – that is aligned with the brief, on time and within budget.
During my time working in the branding and design world I’ve had the opportunity to work with clients such as Smirnoff, Coca-Cola, Budweiser and Kmart… I have had the chance to work on a broad range of projects, but I must admit I love a great liquor project.
I was born and raised in Milwaukee, Wisconsin and attended the University of Wisconsin – I am a badger fan through and through. After college I was proud to serve in the navy aboard the legendary battleship USS Missouri.
When I’m not in the office you can find me volunteering at NY Cares, an organization close to my heart that services NYC.
Having survived a Physics degree and an early career in recruitment, I spent nine years in client services with a wine specialist creative agency before joining Pearlfisher as a Client Director. My must-do attitude, understanding of complex briefs and a natural understanding of commercial constraints meant that I was able to oversee some of our most demanding clients, constantly pushing boundaries and questioning expectations to ensure the utmost effectiveness in design and branding.
Four years on, and I am now Pearlfisher's Head of Talent, dedicated to creating a best in class culture and industry-defining, award-winning work that is driven and inspired by identifying, recruiting, retaining and developing the best talent for Pearlfisher at all levels and within all disciplines.
My first experience in the world of branding came when I was Vice President on the board of Australia’s oldest and largest student-run non-profit where I oversaw a major rebranding initiative.
I cut my teeth on the account team of another NYC branding agency before settling in at Pearlfisher. I’ve been told I’m organized, friendly and enthusiastic; attributes I certainly won’t argue with.
The balance between seeing the big picture and actively following the everyday details with a keen eye is a challenge I readily accept. It affords me the opportunity to interact with everyone in the studio.
Having lived in five countries and in possession of two passports, it’s no surprise I love to travel. I’m also an avid photographer, documenting my many adventures. Fun fact: I once wrote a thesis about the Golden Girls.
I’m responsible for developing and executing marketing initiatives to champion the work, brand and unique culture of Pearlfisher in London.
Having survived a degree in finance back home in South Africa, I discovered my passion for branding while studying a masters in Marketing and Creativity in Paris, and am particularly passionate about the intersection of consumer behaviour and design. Previously the marketing lead for a tech startup, I bring innovative thinking, a hands-on approach and overexcited energy to our team.
When not exploring London or chasing sunshine abroad, I’m eating too much food, exercising to compensate, painting or making friends.
Having trained as a designer, I have a adoration for the industry and the power of design. I began my professional career in luxury public relations and marketing - which taught me the importance of maintaining strong, lasting relationships.
Here at Pearlfisher, I am responsible for ensuring we're connecting with our American audiences by championing our exceptional work, brand and unique culture. I am constantly looking for new and creative ways to connect with our clients and the creative community by showcasing what the power of design can do for brands and businesses.
When I'm not in the studio, you can find me exploring the city by bike.
Guided by my love of visual language, I was led into the design industry after completing a degree in Business and Marketing in New York. I’ve worked in fashion, NGOs and packaging, and now combine my artistic interest and practical efficiency to handle Pearlfisher's client accounts.
I’m energised by the dynamism of creativity and bring a well-developed knowledge of business, as well as an international outlook cultivated through a multinational upbringing, to the Pearlfisher team.
Born and raised in Italy, I’m a newly minted New Yorker. I always knew this was the city for me. It is a constant source of positive energy and inspiration!
I have worked as a client manager for various agencies in both Milan and New York. I used to manage advertising, but found my passion in branding and design. I love the stories and foundations we get to create for brands. My favorite part of my job is seeing these stories turn into something real.
My international background has equipped me with a flexible mindset and I leverage this to adapt my approach to each project I work on.
I’ll never say no to a great glass of wine, like the good Italian I am. I’m always game to watch a great movie and I’m a pro TV series binge-watcher.
I bring over seven years of experience helping companies broaden their 3D capabilities and expand the type of digital content they offer, including animation, animated graphics, more realistic renderings and 3D printing. I guess you could say I’m anything but one-dimensional.
I strive to help keep Pearlfisher on the cusp of 3D technologies and capabilities, focusing my efforts on staying ahead of the rest of the field – anything that can give us a competitive edge.
Outside of the studio, I like to spend time working on 3D architecture and interior design. I’m also really into 3D movies of the comic-book-inspired variety. Did I mention I’m anything but one-dimensional?
As the link between Pearlfisher and our clients, I love helping our team understand the client’s perspective, goals and concerns. I’ve been on both the client and agency side, and since making the move to agency, I have worked with a diverse group of clients from Mattel to Tom Ford.
A Cali girl through and through, I started my career in LA working for myself. This entrepreneurial experience made me learn to manage my time, market myself, and develop great relationships. Since moving agency side, I have worked across almost all functions – I've been an assistant, a member of the marketing team, a new business developer and a project manager. The only thing I haven't done is start designing the client’s work. Mostly because I don't know the programs - but who's to say I won't learn one day?
I come from a large family, where I was trained to speak my mind and go with the flow – two skills that continuously help me navigate work situations. I’m always willing to be agile with clients but also know when to stick to my guns!
I’m a Parisian who fell in love with London and bring trilingual skills, a degree in Global Communications and two Masters in Branding to Pearlfisher.
I’m known for my straight-talking approach but I’m efficient and dedicated to achieving perfection for my clients. My experience from leading creative agencies spans the entire communications sphere from journalism to digital design, meaning I bring a comprehensive understanding of entire brand worlds to projects.
Out of the office, I exercise my creative urges constantly, whether cooking, painting, going to the ballet or taking photos on my travels.
In my 15 years working in the industry I’ve done digital artwork, retouching and production for clients like Mercedes Benz, Abercrombie & Fitch, Nike, Avon and Rolex.
I was raised in a military family so I’d like to think that one of the things I got from that experience was an unwavering eye for detail and at Pearlfisher, I apply it to help close the gap between design and reality.
I started off my career at a sign shop and to this day I have an enormous respect for hand skill and craft. I’m always looking for ways to incorporate this passion into what we do here.