In these uncertain times, don't just wait and see. Act now. Pearlfisher creates effective design with confirmed results.Green & Black's has experienced the sweet smell of success ever since its redesign moved the brand from niche organic to everyday luxury.
From £4.5m sales to £40m in four years represents a phenomenal growth of 789%, making Green & Black’s the fastest growing confectionery brand in the UK. Five years on, and the quality message has been heard, so a refresh heroes the vivid variety of flavours. It's a colourfully clever evolution.
That is why we are one of the most commercially effective design agencies worldwide.
Raise sales figures not eyebrows. At Pearlfisher, our designs use insight to create a positive salesreaction (not shock tactics just for the sake of it).
The Famous Grouse was looking to please not provoke with its 12 Year Old whisky in its biggest export
market, Greece. The year following relaunch, distribution on- and off-trade increased by 238% and its
off-trade volume share rose by 100%, while the deluxe whisky market fell by 26.2% year on year.
That's why we have one of the best reputations worldwide for design effectiveness.
Now more than ever, effective design shouldn't be missing in action. So find the answer to your brand's success with Pearlfisher. We are experts at creating brands that perform well financially as well as aesthetically. Take Deluxe Honeydrop. It has soared beyond expectation since breaking into the category late in 2008.
On launch Honeydrop took Best in Show at the 2008 Natural Products Expo, and after just 3 months in the market it outsold the number 1 competitor brand in the US, increasing its distribution in 7 months by 655%. A loud buzz for such a little brand.
That's why we have one of the best reputations worldwide for design effectiveness.
The reason Pearlfisher creates such effective design is that we anticipate thefuture so we can design for it (not because we're mind readers).
Little Dish was a category first, providing fresh, natural ready meals for growing
appetites. Using future insight we identified changing attitudes to food to create a
powerful new brand based on meaningful truth. The result? Initial sales exceeded
Ocado predictions by 800% and second year sales results reached ?4million.
That's why we have one of the best reputations worldwide for design effectiveness.
Cutting corners never pays. Pearlfisher has the skills and experience you need to deliver effective designwith effective results.
Waitrose understands this, which is why it has worked with Pearlfisher on range redesigns to grow sales
and strengthen its position against competitor premium brands. This explains why it is ranked No.1 client
by the DBA Design Effectiveness Awards.
Take Umi. A personal care range that uses gourmet cues, it pushes the brand's food expertise into
new categories. A year later, value sales were up 48% on the premium skincare range it replaced.
ROI is the payback you get when you invest in creativity. We understand the value of commercial design,
that's why we have one of the best reputations worldwide for design effectiveness.
Pearlfisher creates effective design that breathes new life into your brand.Rebranding Innocent's Juicy Water to become This Water resulted in a sales
increase of 100% in its first year since relaunch. The creation of a stand-alone
identity allowed This Water to focus solely on its love affair with H2O, while
leaving Innocent free to concentrate on nothing but nothing but fruit.
ROI is the payback you get when you invest in creativity. Pearlfisher understands
the value of commercial design and that's why we have one of the best reputations worldwide
for design effectiveness and achieve professional results time and time again.
We can prove, and not just say that great design sells. Many of our clients see asubstantial commercial ROI directly linked to our design.
Using client verified data we track increases in sales, value, distribution and market
share, plus transformations in sector, consumer and staff behaviour, as well as
decreases in costs and environmental impact.
The DBA Design Effectiveness Awards aren't a beauty pageant (but we do win
plenty of those). They are purely about the math and about demonstrating a
design's impact on business performance.
Having won the most of these prestigious awards, that's why we have
one of the best reputations worldwide for design effectiveness.
www.dba.org.uk/awards/league.asp
