New brand creation, developing a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home.
Strategy, logo, brand identity, corporate identity, structural design, secondary packaging, tone of voice, naming, pack and web copy. Over 170 SKUs.
The strikingly original packaging for this eclectic lifestyle range reflects the specific function of each product. The bold Jme logo holds the collection together. In the first year after launch, Jme achieved sales of £9.3m, exceeding targets by 20%. Winner of a Gold Cannes Design Lion, DBA Design Effectiveness Award and many more.