To create a new total beauty brand for Cowshed and Soho House Group that brings products and experiences together to complement the lifestyle of young, sociable, urban consumers.
Brand strategy, tone of voice, identity and packaging design.
The new design for Cheeky creates a world of playful indulgence. The design and tone of voice is modern and cheeky, bringing to life the naughty personality of the new brand. The packaging structures are an eclectic mix of paint tubes, paint pots and rollers creating retail theatre and a unique consumer experience.