Challengers & Icons Interview

Series 2. Episode 3. How David Butler solved Coca-Cola’s design problem

Some things create incremental growth that keep the lights on. Other things create exponential growth. Every company needs both types of growth and that’s really the challenge. How do you do both, at the same time?” David Butler, Coca-Cola

As The Coca-Cola Company’s VP of Innovation, David talks about how he uses design thinking to create the systems, processes and relationships necessary for Coca-Cola to produce as much value as possible, through innovation and entrepreneurship.

The future of innovation: thoughts from David Butler

  • When it comes to innovation, start lean; be resourceful and agile.
  • The future of innovation is in business model innovation.
  • Don’t underestimate sustainability. Weave it into the very fabric of your business!

challengers & icons

Challengers & Icons™ features the world’s brightest and most successful business leaders who understand the need to harness creativity, design and bold ideas to create success.

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