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Food Matters Live: Powerful packaging design – enticing consumers to choose healthier food options

Much research solidifies design’s role as a powerful influencer when making food choices. Packaging design and structure is the first point of product engagement for many consumers. How it is used to effectively influence healthy food choice through imagery, size and structure plays a huge role in consumer’s decision-making. This session will look at how brands use visual, structural and functional design to change behaviour and empower healthier food choice.

As part of the ‘Powerful Packaging Design’ seminar at Food Matters Live, Associate Creative Director, 3D & Experiential, Mike Beauchamp will join Charlotte Tisdall, Marketing Director at Little Dish, to present our recent redesign of the iconic children’s food brand. The pair will share how the brand’s new strategy and design are better-connecting parents to the brand’s mission of ‘Feeding Healthy Kids’.

Food Matters Live
ExCel London
22-24 November

Find out more about Food Matters Live here.

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