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HOW Design Live: Premiumisation

A huge shift in consumer desire for luxurious brand expressions has created a new market for premium products, even on the mass scale. For many brands, this emerging demand is overwhelming and raises questions of how to best target these evolving consumers, what ramifications these trends might have for production and how to continue evolving to your brand offer without losing your authenticity.

Pearlfisher Creative Director, Hamish Campbell, and Head of Realization, Brandi Parker, will discuss these key questions and the opportunity for brands to build lasting premium expressions. With the help of several recent case studies, they will help attendees grasp the potential of premiumisation and prepare them to broach this evolution within their own portfolios.

To find out more about HOW Design Live, click here.

HOW Design Live
Atlanta, Georgia
21st May, 2016

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