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Irons in the Fire: An Insider’s Guide to Branding

Karen Schnelwar, Head of Strategy at Pearlfisher New York, will speak at Cornell University as guest lecturer in a class on building a personal brand—an audience consisting of both undergraduate and graduate students.

Her talk, Irons in the Fire: An Insider’s Guide to Branding, shares collected wisdom on the industry gleaned across brands, projects and decades. It seeks to demystify branding, and offers sound practical advice on how to approach the discipline, and how to build powerful and compelling brands.

Cornell University
16th June, 2016

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