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London Design Festival: Premiumisation

Premiumisation has made the impossible dream possible – opening up ways to experience the previously exclusive luxury world by bridging the gap between the luxury and mass worlds of brands. But, there are now so many new and different ways to premiumise, express it and add value that the question of what premiumisation is has never been more prescient and complex.

Sophie Maxwell, Pearlfisher Futures Director, will join London Design Festival’s Luxury Day to discuss what can be learnt from the imagination and originality of the luxury approach, and how design and creativity can be used to help those looking to master premiumisation in brand creation and design.

London Design Festival
Location: V&A Museum, London
Date: Monday 21st September 2015
Time: 2:30-3:30pm

To attend, please RSVP to chloe@pearlfisher.com and to find out more, click here.

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