The Virgin Way: A Panel on Smart Disruption
To be truly ‘disruptive’ in today’s world, brands need to understand the influential consumer mindsets, attitudes and expectations guiding the shifts in the way we live, work, consume media and make brand decisions. An original pattern-breaker and now a global, trusted brand with companies of serious scale and expectations, Virgin understands the important of not becoming complacent, risk-averse and bound by bureaucracy but instead staying true to a sense of restlessness and energy.
Our Founding Creative Partner, Jonathan Ford, has been invited to moderate a panel on ‘smart disruption’ to set the scene for a two-day conference attended by the heads of Virgin companies. Joining him on the panel will be Kate Ward, VP of International at Refinery 29; Matt Elek, CEO of EMEA at Vice Media; and Tracey Follows, Chief Strategy and Innovation Officer at The Future Laboratory.