Pearlfisher creates a premium line of ice cream bars for Häagen-Dazs
To create a premium line of ice cream bars for Häagen-Dazs for the European and Asian markets.
Brand strategy and packaging design.
A premium range of bars that brings the creamy nature of Häagen-Dazs ice cream to life. Luxurious digital imagery was created to create consistency across the range and to celebrate the indulgent flavour combinations and premium ingredients that Häagen Dazs is known for.