Tess Wicksteed Moves To Pearlfisher New York as Strategy Director
Tess Wicksteed, Planning Director for Pearlfisher London for 10 years is relocating to the USA and joining the Pearlfisher studio in New York as Strategy Director.
Tess has already made a huge contribution to the development of Pearlfisher. She has driven some of Pearlfisher's most high profile international design projects including: Green & Black's, Absolut, Fortnum & Mason and NUDE Skincare. She will officially be taking up the role in New York as of the1st September.
Over the last few years the Pearlfisher studio in New York has built up a phenomenal reputation with a rapidly expanding portfolio of iconic and challenger brands. This growing client base, coupled with Managing Partner, Mike Branson's move to the US at the end of 2009, and Mark Christou's appointment as New York Creative Director, creates a perfect stage for Tess's arrival at this key moment in the studio's development. Tess’s role in New York will bring a new level of synergy and collaboration between both studios with the long-standing and experienced Deputy Strategy Director in London, Yael Alaton, stepping into the role. These exciting developments enhance Pearlfisher's international capability and importantly, the Pearlfisher core offer of creating strategic design excellence at a global level.
Mike Branson comments, " Tess's arrival will mark a new phase for the New York studio, she has a reputation within the client world for being one of the most talented strategists and her unique skills will be well utilized in the market here. She brings clarity to any brief and has a visionary approach to brand strategy and design. Her thinking will be innovative and inspirational to the brands that we work with and benefit our clients enormously."