Pearlfisher - Effective design for icon and challenger brands

04/08/2010
September 2010: Pearlfisher Seminars in Lebanon

02/08/2010
September 2010:Mike Branson Speaking at HBA New York

02/08/2010
Tess Wicksteed Moves To Pearlfisher New York as Strategy Director

02/08/2010
Yael Alaton promoted to Strategy DIrector Pearlfisher London

30/07/2010
Jonathan Ford To Speak At Russian Conference: Hi Brand

14/06/2010
Pearlfisher Speak at Design & Legal Symposium, June 21st, 2010 New York

11/05/2010
Pearlfisher Industry Experts For BBC Programme

10/05/2010
Jonathan Ford Opens European Design Summit May 18th

07/05/2010
Pearlfisher & Clinique Webinar: A Discussion on Icons.

03/05/2010
Baroness Susan Greenfield Speaks At Pearlfisher May 20th.

08/04/2010
Jonathan Ford to Speak At FUSE Chicago April 2010

11/01/2010
Pearlfisher's Jonathan Ford Board Director

04/01/2010
D&AD Judging For Pearlfisher

23/10/2009
Pearlfisher Wins 4 Design Effectiveness Awards - All for International Markets

07/08/2009
GOLD CANNES LIONS for Jamie Oliver's LifeStyle Range: Jme.

Pearlfisher: Industry Experts For BBC Programme

Last night Pearlfisher starred in the real life rags to riches, or corner shop to major multiple story of the now famous Mr Singh's Chilli Sauce...    

In the first episode of the BBC series titled, 'High Street Dreams', (10th May) Pearlfisher's Creative Partner Jonathan Ford and his award-winning design team lead the successful rebrand of Mr Singh’s chilli sauce range, which was founded in 2008 by an East London family. Pearlfisher worked with the family to transform the sauce, whose original on-pack graphics were created by the father of the brand’s co-founder Kuldip Singh Sahota, into a supermarket contender.    

Ford comments, "Working with Kuldip and the rest of the family was a real pleasure - they were passionate about design and understood the principles and challenges that are unique to smaller brands trying to make it in a broader retail context. We felt that our experience working with retailers from Tesco and Waitrose in the UK and Woolworths in South Africa gave us a unique insight into what the Mr Singh's brand needed to do in order to stand out in such a competitive environment and be noticed. Even to get initial listings! We're excited for Mr Singh's and confident of another Design Effectiveness award success*."

Each show in the series has a design and brand team of the very highest calibre. For the rebrand of Mr Singh's, Pearlfisher's 17 years of international expertise as one of the world's leading brand design agencies was complemented by the inspirational Jo Malone, Loyd Grossman and Nick Leslau. The series is set to run for three more weeks.    

NOTES TO EDITORS:

  - Pearlfisher design for both iconic and challenger brands and create future desire and essentially commercial success. With studio's in London and New York their portfolio includes: Kraft, Waitrose, Jamie Oliver, Green & Black's, Innocent Drinks, SAB Miller, Cadbury, Heinz and The Absolut Company.

    - * DBA Design Effectiveness -   Good design means good business. The Design Business Association is the UK's most vocal champion of the role of effective design in the creation of business growth. The DBA was founded in 1986 to recognise, communicate and reward the integral role that design effectiveness plays in commercial success.

View High Street Dreams on BBC iPlayer