Defines powerful strategies
that express meaning and unlock full potential.

Our strategists focus and express brand meaning, and define powerfully clear strategies to shape Challenger & Iconic brands.

Brand strategy

Shaping the core: Essence, positioning, journey, expression and world.

Portfolio strategy

Shaping the offer: Organisation, architecture, segmentation and visual system.

Design strategy

Shaping the identity: Image, aesthetic, language and equities.

Communication strategy

Shaping the narrative: Naming, voice, language, messaging and engagement.

To get in touch about your strategy opportunities contact Hana Ragheb in New York, Yael Alaton in London, 

David Ramskov in Copenhagen or Hana Ragheb in San Francisco.

Check out our case studies

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