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• Pearlfisher creates new global brand identity for Winsor & Newton.
  

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  Pearlfisher creates new global brand identity for Winsor & Newton.

  Posted on May 13, 2013

  With a legacy of science and art, the Winsor & Newton brand is positioned as ‘the world’s finest artists’ materials’ and is the pinnacle of the ColArt brand portfolio.

  Pearlfisher was tasked with adding more stature and impact to the Winsor & Newton identity to reassert the brand’s position as a true innovator and creator of excellence – and creating a platform from which to build the whole brand portfolio as the world’s optimum and iconic art brand.

  Karen Welman, Founder and Creative Partner, Pearlfisher said, “We have created a more powerful and symbolic identity and architecture to build equity and to fully realise the unique, iconic potential of the brand to take Winsor & Newton to the next level as a contemporary and timeless icon.”

  Sarah Cattle, Creative Director Pearlfisher, said, “The original marque was lost on an information heavy pack. We have strengthened the hierarchy and optimisation on pack by giving the brand a strong and central place at the top - with the logotype redrawn and reformatted. The Griffin has been redefined and removed from the holding device of the arch to give it more status and clarity as a true icon that has more synergy with the brand.”

  Sarah added, “We chose to introduce silver as the key brand colour in homage to the traditional aluminium tubes much loved and revered by artists as a way of creating and fostering a sense of intimacy and depth of emotion between the artist and their art - and to also reaffirm the creativity, quality and heritage of the Winsor & Newton materials.”

  Allia Rizvi, Global Fine Art Marketing Director at ColArt commented, “The new contemporary designs reinforce our expertise and innovation, while reflecting the craftsmanship and authenticity for which Winsor & Newton has always been known.”

  Ilka Lohaus, Chief Marketing Officer at ColArt also commented, “The new identity is being translated across the entire Winsor & Newton portfolio and is now rolling out globally.”

  -ends-

  Notes to Editors/Credits:
  Creative Partner: Karen Welman, Pearlfisher
  Creative Director: Sarah Cattle, Pearlfisher
  Senior Strategist: Rory Fegan, Pearlfisher

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• Pearlfisher's studio tour with AIGA/NY and NYCxDESIGN
  

  

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  Pearlfisher's studio tour with AIGA/NY and NYCxDESIGN

  Posted on May 9, 2013

  Pearlfisher will open their doors to the community on Tuesday, May 14th, 2013 from 2-3 for informal tours in conjunction with AIGA/NY and NYCxDESIGN. The one hour meet and greet will take you behind the scenes and show you the inner workings of our creative space. Register here,  http://bit.ly/YDFyqZ

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