With a legacy of science and art, the Winsor & Newton brand is positioned as ‘the world’s finest artists’ materials’ and is the pinnacle of the ColArt brand portfolio.
Pearlfisher was tasked with adding more stature and impact to the Winsor & Newton identity to reassert the brand’s position as a true innovator and creator of excellence – and creating a platform from which to build the whole brand portfolio as the world’s optimum and iconic art brand.
Karen Welman, Founder and Creative Partner, Pearlfisher said, “We have created a more powerful and symbolic identity and architecture to build equity and to fully realise the unique, iconic potential of the brand to take Winsor & Newton to the next level as a contemporary and timeless icon.”
Sarah Cattle, Creative Director Pearlfisher, said, “The original marque was lost on an information heavy pack. We have strengthened the hierarchy and optimisation on pack by giving the brand a strong and central place at the top - with the logotype redrawn and reformatted. The Griffin has been redefined and removed from the holding device of the arch to give it more status and clarity as a true icon that has more synergy with the brand.”
Sarah added, “We chose to introduce silver as the key brand colour in homage to the traditional aluminium tubes much loved and revered by artists as a way of creating and fostering a sense of intimacy and depth of emotion between the artist and their art - and to also reaffirm the creativity, quality and heritage of the Winsor & Newton materials.”
Allia Rizvi, Global Fine Art Marketing Director at ColArt commented, “The new contemporary designs reinforce our expertise and innovation, while reflecting the craftsmanship and authenticity for which Winsor & Newton has always been known.”
Ilka Lohaus, Chief Marketing Officer at ColArt also commented, “The new identity is being translated across the entire Winsor & Newton portfolio and is now rolling out globally.”
Notes to Editors/Credits:
Creative Partner: Karen Welman, Pearlfisher
Creative Director: Sarah Cattle, Pearlfisher
Senior Strategist: Rory Fegan, Pearlfisher
The ‘Have No Fear’ book is a collaborative work that has been designed, written and produced by Pearlfisher’s studios in London and New York. It is a celebration of graphic design and is made of 20 powerful beliefs that have defined Pearlfisher as an agency over the last 20 years.
With the design of each of the 20 beliefs brought to life through effective graphic ideas but limited to two bold simple typefaces and in black and white, ‘Have No Fear’ provides a window into Pearlfisher’s culture as well as being a beautiful example of how a simple idea can be brought to life through design. Ultimately, the books theme is a powerful reminder to anyone with a desk job and a dream of the importance to be brave, to seek out and create the new, and to take risks along the way.
Jonathan Ford, founding partner and chief creative officer at Pearlfisher who directed the project comments: “People have many theories as to why Pearlfisher is special but the one thing that unites us all is Design. Now, more than ever, the importance of great design in bettering lives everywhere cannot be underestimated”.
‘Have No Fear’ is a celebration of Pearlfisher, but importantly it is also a manifesto that champions risk takers. Those that challenge, discover and dream – and in doing so create change that makes the world a better place”.
Notes to Editors/Credits:
Creative Director: Sarah Butler, Pearlfisher London \
Creative Director: Hamish Campbell, Pearlfisher New York.
Founding Partner & Chief Creative Officer: Jonathan Ford, Pearlfisher
Founding Partner & Chief Creative Officer: Karen Welman, Pearlfisher
Founding Partner & CEO: Mike Branson, Pearlfisher
+ 44 (0)20 7603 8666 / firstname.lastname@example.org
Pearlfisher will open their doors to the community on Tuesday, May 14th, 2013 from 2-3 for informal tours in conjunction with AIGA/NY and NYCxDESIGN. The one hour meet and greet will take you behind the scenes and show you the inner workings of our creative space. Register here, http://bit.ly/YDFyqZ
Well-known as a successful entrepreneur, Simon Woodroffe founded YO! Sushi in 1997, transforming eating into a complete entertainment experience. Today, he continues to revolutionise the way we think about all aspects of hospitality; the YO! empire now spans multiple concepts, including YOTEL, YO! Home, and YO! Zone.