Ron Santa Teresa

We highlighted the importance of Venezuela for Ron Santa Teresa, a home characterised by peaks and valleys, both literally and figuratively, to reaffirm the brand's iconic status locally and to establish their challenger positioning globally.

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World Drinks Award - Gold

As part of a greater partnership, Ron Santa Teresa approached us to rebrand and redesign Santa Teresa 1796 Solera Rum, their most premium offering, to infuse the brand with desire and honour the special spirit inside.

Taking inspiration from what makes Ron Santa Teresa unique - its Venezualan heritage - the new design celebrates from the detailed framework and architecture of the brand's home country. Centrally located in Venezuela, a distinguishing characteristic of the hacienda - the estate where the rum is made - is a cross road in the middle of the property. The cross is now honoured on the bottle's bespoke structure.

The thoughtful, symbolic and desirable design sits proudly on shelf, and is already making a positive impact on sales both regionally and internationally.

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