Allay

When Surface Magazine approached Pearlfisher to "imagine the future of marijuana," we put our Futures-led challenger brand thinking to the test, arriving at a revolutionary showcase of our strategic branding capabilities in the form of a conceptual product range, Allay.

...

Despite increasing acceptance of marijuana's medicinal benefits, many commercial brands still highlight its recreational usage. Following an exploration of the burgeoning category and its socio-cultural shifts, Pearlfisher Futures uncovered an opportunity for brands to assimilate marijuana into the mainstream by positioning it as the anti-antibiotic alternative to traditional healthcare.

To bring this insight to life, we developed a theoretical brand – Allay – that provides relief from chronic stress, anxiety and pain by harnessing the power of the marijuana root in three bold product forms. A smart wristband reads the symptoms of the wearer and releases marijuana doses accordingly; an easily transportable edible oil can be added to foods at a patient’s discretion; while dissolvable oral tabs offer as-needed relief. Designed to fit intuitively into a new age consumer’s lifestyle, the products migrate the marijuana experience from recreational ritual to medical regime, purposefully challenging the complicated language of the pharmaceutical category.

Want to find out more?

Contact Us

Zizzi

...

Taylors of Harrogate

...

Reeves

...

B&O Play

...

Fémme

...

wagamama

...

Havana Club

...

Seedlip

...

Driscoll’s

...

Oui by Yoplait

...

The Clock

...

Liberté

...

Jim Beam

...

Cadbury

...

Patrón

...

Rio

...

Little Dish

...

Tilda

...

Nerd

...

Market Pantry

...

Help Remedies

...

Viagra

...

Haller App

...

Cawston Press

...

ASK

...

Jamie Oliver

...

Watergate Bay Hotel

...

Lurpak

...

Ben & Jerry’s

...

Waitrose LoveLife

...

Lumi

...

NibMor

...

Blue Bunny

...

The Ardmore

...

Morris

...

Froosh

...

Jo Loves

...

Green & Black’s

...

Cheeky

...

Blue Bottle

...

Gather & Gather

...

Starbucks

...

GoMacro

...

Mr. Jones

...

Manomasa

...

YogaMood

...

Innocent

...

Wolfgang Puck

...

© Pearlfisher 2017 |

Privacy policy