ASK

We helped Interflora reestablish cultural relevance with a brand strategy, brand identity and packaging design for an unexpected but exciting addition to their product portfolio - beer. By capitalising on an obvious but untapped market: men, we helped them beat sales targets by 300%.

...

Interflora is well known for supplying hostesses with flowers and gift ideas but has had less to offer to one of their key audiences - men buying flowers for their wives and girlfriends - until now. Guided by insight from our Futures studio around the growing global phenomenon of “Nordic cuisine,” Interflora has developed a beer in conjunction with a skilled brewery and based on concepts from our Strategy and Design teams.

Drawing on Nordic mythology, we developed a brand for the beer named after the ash tree Yggdrasil, referred to as “The Tree of Life.” Following the beer's success, we extended the brand into a second new, exciting direction: gin. Using the tree and its roots as the symbol, the ASK branding is a unique and relevant supplement to Interflora’s botanic universe, helping an iconic brand to reinvent its desirability by being bold, lucid and unexpected.

Want to find out more?

Contact Us

Zizzi

...

Taylors of Harrogate

...

Reeves

...

B&O Play

...

Fémme

...

wagamama

...

Havana Club

...

Seedlip

...

Driscoll’s

...

Oui by Yoplait

...

The Clock

...

Liberté

...

Jim Beam

...

Cadbury

...

Patrón

...

Rio

...

Little Dish

...

Tilda

...

Nerd

...

Market Pantry

...

Help Remedies

...

Viagra

...

Allay

...

Haller App

...

Cawston Press

...

Jamie Oliver

...

Watergate Bay Hotel

...

Lurpak

...

Ben & Jerry’s

...

Waitrose LoveLife

...

Lumi

...

NibMor

...

Blue Bunny

...

The Ardmore

...

Morris

...

Froosh

...

Jo Loves

...

Green & Black’s

...

Cheeky

...

Blue Bottle

...

Gather & Gather

...

Starbucks

...

GoMacro

...

Mr. Jones

...

Manomasa

...

YogaMood

...

Innocent

...

Wolfgang Puck

...

© Pearlfisher 2017 |

Privacy policy