Cawston Press

After we refreshed, renamed and redesigned Cawston Press, the sparkling cans range smashed growth targets by 39%, juice sales shot up by 249% and the brand recouped its design investment in just three months.

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DBA Design Effectiveness Award: Silver (cartons)

DBA Design Effectiveness Award: Gold (cans)

Cawston Vale knew that making a superior product wasn’t enough; they needed fresh thinking for a fresh brand expression.

Intrigued by the unique Cawston way of picking and pressing as a source of inspiration, our designers created a bold, contemporary visual language. Coupled with a new name, tone of voice system, and evocative woodcut visuals, we created a total transformation in taste and authenticity to both the existing and new range of products.

This vibrant design, created an unexpected voice that succeeded in standing out from the crowd, speaking directly to consumers and injecting the long neglected ambient fixture with real taste, vitality and excitement.

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