Cheeky

Cheeky by name cheeky by nature: our new beauty brand creation for Cowshed enabled them to break from spa to salon and seduce a new generation of young social urbanites.

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Pentawards: Gold

As part of a long-term relationship with Soho House Group and Cowshed, we were asked to bring together lifestyle and luxury through a disruptive new beauty brand.

Pearlfisher Strategy established an opportunity for Cheeky to create a world of playful indulgence that projects attitude and spark. Accompanied by a ‘cheeky’ conversational tone of voice, Pearlfisher Design’s packaging structures are an eclectic mix of paint tubes, paint pots and rollers creating retail theatre and a unique consumer experience.

Launched throughout key global markets and flagship London stores, the work spans brand strategy, tone of voice, identity and packaging design.

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