As the fastest growing caterer in the UK and Ireland with an inherent passion for food, Mitie needed a new brand that would redefine the traditional canteen experience.
Starting by giving them a new name, Pearfisher Design then created an inherently eclectic identity around Gather & Gather, working both verbally and visually to tell the story of the best ideas, ingredients, recipes, food inspiration and people coming together.
A mix of engaging language, natural colours, textures and characterful shapes were used to continually inspire clients and customers, providing a bespoke Gather & Gather experience matching their appetite to be the best at what they do.
