GoMacro

Our identity and packaging design for GoMacro saw a first year sales increase of 96%, helping them break into 1400 new retailers and making them the fastest growing nutrition and wellness bar in the natural market.

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DBA Design Effectiveness Award: Silver

GoMacro needed to see its inner beauty and goodness translate to the outside world. So we set out to transform their macrobiotic and vegan offering into a desirable staple for fulfilled living.

We developed a holistic brand strategy from which our Design team created a contemporary brand identity, portraying macrobiotics as a forward thinking, big-picture oriented way of living.

The mosaic design gives the brand an ownable secondary language that dramatises the core principles of this lifestyle.

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