Innocent Carafette

Working across creative strategy, graphic and structural packaging design we created the future of juice on-the-go for Innocent, strengthening their position as the entrepreneurial trailblazers in their (lovely green) field.

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As part of a long-standing creative partnership with iconic juice giants Innocent, we were asked to make their carafe more relevant for the active, transient world of on-the-go drinks.

Pearlfisher’s challenge was to use design to inject these quiet, little on-the-go bottles with a challenger spirit that would disrupt, create irresistible desire and explode their sales potential.

The new iconic bottle design captured the generous feel of the in-home carafe, letting the juice communicate the vitality of the product and introduce a new height on shelf, which immediately drives differentiation. The carafette is an impactful structural design elevating a clumsy bottle to an object of seriously gluggable beauty.

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