Jamie Oliver

Our work for Jamie Oliver Enterprises brought about a host of creative accolades, not to mention unprecedented business success. For example, our brand creation and design for Jamie Oliver’s lifestyle concept, Jme, achieved sales of £9.3m in the first year, exceeding targets by 20%.

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Cannes Design Lion Award: Gold, DBA Design Effectiveness Award, New York Festivals Award, D&AD Award: Wood Pencil, Pentaward: Silver, London International Award: Gold, Dieline Award: Silver

Pearlfisher Futures, Strategy and Design have worked with Jamie Oliver Enterprises for 8 years across numerous projects, including the Jamie Oliver masterbrand, lifestyle concept Jme, Jamie Oliver at Scandic and Jamie Oliver’s Better Food Foundation.

We redesigned the Jamie Oliver retail masterbrand with new identities and packaging design for both the mainstream and specialists markets across food, cook and kitchenware, crockery, outdoor entertaining and gifting. Our lifestyle concept, Jme, with its strikingly original packaging, elevated the Jamie Oliver experience from the kitchen to home, whilst our inspirational identity and series of designs brought Jamie Oliver together in perfect partnership with Scandic hotels. For Jamie Oliver’s Better Food Foundation, we created a brand identity that acted as a universal call to action, explicitly asking people to be a part of Jamie’s fight to change the way people eat.

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