As they turned ten years old, Little Dish looked to set a new standard of health for the children's chilled meals category with its new range of pots and pies. Tasked with better connecting parents to the brand’s mission of “feeding healthy kids,” the new strategy takes inspiration from colourfully-enamelled cookware to establish a set of portfolio segmentation principles from which an eclectic mix of products - homely and diverse, yet unified as a range - have been created.
By using structural form, colour and material finish to hero the new Little Dish brand experience, the new design brings the meals' nutritional credentials to the fore. The ‘pot’ and ‘pie’ containers are a first of their kind, with bespoke shape, colour, surfacing and embossed detailing on unique handles; communicating premium quality and driving ultimate differentiation on shelf. Bold graphic treatment and placement ensures that the card sleeve talks to both parents and kids, bringing the 'zoo crew characters' playfully to life.
We've also extended the Little Dish offering into the kitchen cupboard with a range of sauces and family favourites reinvented for toddlers, and helped the brand define an active, joyful and playful visual language for a latent category - healthy snacks for kids.