Market Pantry

Our redesign for Market Pantry, Target’s largest private label brand, is modern, flexible and infused with desire. The result is a brand that consumers can and will proudly display in their homes.

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Market Pantry is Target’s largest and most beloved grocery line, with over 1,900+ SKUS across 100 different categories. Working in close collaboration with the Target creative team, we set out on the monumental challenge of redesigning this vast and beloved range by developing a visual system that elevates and modernizes the product line, while simultaneously flexing seamlessly across each of the 100 categories.

With a bold but considered and retro feel, the new design system for Market Pantry is eye-catching, clear and flexible, allowing each SKU to be celebrated individually, or the immense line to live cohesively together.

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