Mr. Jones

Through strategy, identity and design we were able to build a 360-degree brand world for Mr. Jones, complete with an air of sophistication and mystery that guests can escape to.

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When we were approached by a 5 star hotel to open a new cocktail lounge in SoHo, we were asked to create something reflecting the first class service its guests would expect.

Our Design studio crafted an identity with clean lines and a mid- century modern aesthetic to bring Mr. Jones to life. The brand world is more effusive, filled with energetic flourishes and a provocative tone of voice. Stamped drink tickets, commemorative coins and a menu full of premium spirits and cocktails are just a few of the brand's touch points, with a resulting 360-degree brand world that fits seamlessly within Trump SoHo.

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