NERD Skincare

"We're shifting perspectives of skincare, and Pearlfisher has given us a design that not only communicates the current offer beautifully and effectively, but moves the needle of the entire language of beauty to help drive this evolution forward.” - Evelyn Chen, Founder & CEO, NERD.

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NERD is no ordinary skincare brand: by leveraging the unique properties of an individual's microbiome, the products challenge the notion that we only have one type of skin to deliver personalised, effective treatment. Tasked with demystifying this proposition and positioning the brand as a cutting-edge driver of radical innovation, Pearlfisher Strategy transformed insights from Pearlfisher Futures around optimised, lifestyle-driven health and personalisation into a category-defining strategic vision: unleash the NERD in all of us.

Inspired by - and incorporating - elements of binary code, the brand identity developed by Pearlfisher Design forms a scientific and precise language that highlights Nerd's position at the convergence of beauty and science. Complemented with a palette of dusky pinks and bronzes, the identity is warm and personal yet powerfully progressive, highlighting NERD's transcendence of the expected in a category characterised by sameness and superficial expression.

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