NibMor

Our work helped this challenger chocolate brand gain instant traction in national retailers like Whole Foods and resulted in cries for their cacao and demand for new lines and ranges.

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Red Dot Award: Best of the Best

NibMor had some choice dark chocolate on their hands but what they craved was a cohesive brand message that expressed their healthy point of difference.

Our Strategy team repositioned the brand as chocolate with substance – fulfilling on personal, social and environmental levels.

Pearlfisher Design used the versatility of an illustrated hand to bring the brand’s vibrant personality to life. The result was a whole new visual and verbal language for chocolate that breaks traditional category codes.

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