The premium tequila titan wanted to create a new bottle design to introduce their trio of artisanal ultra-premium tequilas.
The challenge for us was to design a line that fits succinctly within the portfolio while cuing craft in a unique way, paying homage to the labour-intensive Tahona method. The Strategy team dubbed it Roca Patrón.
To reflect this, the Design team opted for a structure that cues the iconic Patrón bottle and elevates it. A rope and medallion proudly rest on the neck of the bottle, awarding the liquid for its allegiance to tradition.