Starbucks

The architecture redesign was an enormous success, increasing sales of packaged Starbucks coffee by 15% globally in just nine months and ensuring all’s right in the world.

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GDUSA Award

With such a broad portfolio of varieties, this iconic coffee brand was experiencing a ‘shopability’ issue and needed help reconfiguring their brand architecture.

In partnership with the Starbuck’s team, Pearlfisher conducted a comprehensive audit and determined that the most common way people specify their coffee preference is by roast.

Based on this finding, our Strategy and Design teams worked to segment the portfolio into blonde, medium and dark roasts, while cueing provenance and flavour through illustration and messaging on pack.

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Taylors of Harrogate

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Reeves

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B&O Play

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Fémme

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wagamama

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Havana Club

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Seedlip

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Driscoll’s

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Oui by Yoplait

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The Clock

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Liberté

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Jim Beam

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Cadbury

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Patrón

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Rio

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Little Dish

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Tilda

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Nerd

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Market Pantry

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Help Remedies

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Viagra

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Allay

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Haller App

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Cawston Press

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ASK

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Jamie Oliver

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Watergate Bay Hotel

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Lurpak

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Ben & Jerry’s

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Waitrose LoveLife

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Lumi

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NibMor

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Blue Bunny

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The Ardmore

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Morris

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Froosh

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Jo Loves

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Green & Black’s

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Cheeky

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Blue Bottle

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Gather & Gather

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GoMacro

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Mr. Jones

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Manomasa

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YogaMood

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Innocent

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Wolfgang Puck

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