We build the world's most desirable brands - Challengers & Icons - brands that ignite passions now and those that will be loved forever.
We create brands as living breathing experiences, from powerful identities to multi-sensorial worlds. From our four connected studios in London, New York, San Francisco and Copenhagen, we form partnerships with our clients all around the world through our three unique and connected areas of expertise; Futures, Strategy and Design.
Lightweighting is a design paradigm from Pearlfisher that isn’t just about making things lighter, but is an actionable and ownable way for brands to become more sustainable. It's our commitment to creating more from less and designing in intrinsically lightweight practices and materials which reduce negative impact by minimising waste. And all with the end goal: design that is truly fit for purpose.
We are motivated by creating a better future for our world - to enhance peoples’ lives not comprise them. This means we won’t work with anyone that isn’t truthful about their brand, is wilfully harming life, enforcing hardship or damaging the environment.
We say no to all free creative pitches. It’s simply not good business for anyone. We believe that the most effective work is built on the foundation of close collaboration, strong partnership and deep understanding. Not contrived competitions which fail to recognise the true value of our work.
Being experts at what we do attracts a community of like-minded clients who sometimes have competing interests. We offer our clients world class, original and effective brand building solutions. We ensure absolute confidentiality on every project. But we can't offer exclusivity without a reciprocal commitment from our clients.