蓝瓶咖啡

在创造产品给繁忙的消费者时,蓝瓶咖啡面临的挑战是如何从精心策划的咖啡馆到纸盒的包装设计中延续并分享蓝瓶咖啡的近距离体验,进而吸引更多广大的消费者,并在大型零售店中脱颖而出。 我们为蓝瓶咖啡创建了一个新的设计,该设计忠实地呈现品牌的核心理念以及创始人James Freeman的初衷,挑战了咖啡品类既有的形象,同时也维持不彰显与实用性的价值。纸盒的包装设计与常见的牛奶盒间有着很强烈的关联性,不禁让人联想到怀旧之情,也使得蓝瓶咖啡相较于其他同类产品更显得与众不同。

Lauren Vellek

Senior Business Development Manager


Get in touch with Lauren to learn more about this life story or how we can help you.


briefnyc@pearlfisher.com

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com