Waken

Chinese headline

我们替Waken提出的品牌和包装设计包括柔和的粉彩色调,此用色的灵感是受到产品的天然成分所启发—其唤起了一个优质的美学并在高度重视功能取向的漱口水货架区中开辟了一片新天地。Waken的 品牌商标受到薄荷叶形状的启发—是整个品牌漱口水系列中至关重要的元素,其体现了薄荷的强度与功效。于大自然中发现的Fibonacci螺旋图案启发了插图的设计,并在视觉上展现了薄荷的美。 引用日本的Wabi Sabi概念, 即接受不完美。铝瓶的特性是一个刻意的选择,它采纳了新的理想和意识,认为铝瓶上的每一个凹痕或敲出的叮叮声代表着瓶子的美丽和寿命,而此不应构成一个被抛弃的理由。

Jamie Chalmers

Head of New Business


Get in touch with Jamie to learn more about this life story or how we can help you.


briefldn@pearlfisher.com

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