The first 1,000 bottles sold out in 3 weeks, the second 1,000 in 3 days, and the third 1,000 in just 3 hours online. Seedlip – the world’s first distilled, non-alcoholic spirit – is the name on everyone’s lips and the drink consumers across the world are clamoring to try. Born to solve the problem of “what to drink when you’re not drinking”, the ambitious challenger brand has established an entire sector that is taking the world’s bar and restaurant scene, and cultural landscape, by storm.

In an engaging conversation on this year’s stage at FUSE, Ben Branson, Founder of Seedlip, and Mike Branson, Founding Partner & CEO at Pearlfisher – the strategic branding agency responsible for Seedlip’s brand identity and expression – will come together to share the secrets of success behind the incredible pioneering brand. From a 350-year old book to the modern day cultural and consumer shifts that make Seedlip so relevant, the pair will offer compelling and distinctly human insights into how a purpose beyond the product and the power of desire can create the successful brands of the future.


Dream Hotel Downtown
New York, NY
April 10th, 2:45pm