Each year we look forward to SF Design Week. This year, every year we’re excited to be hosting an event alongside our client to share the strategy and process that led up to the creation of a new-to-market saké brand, SoGood Saké.

How can a Japanese icon become an American tradition?
Monday, June 15 at 5:00 PM (PDT)

Jess Thomas, Founder & CEO of SoGood Saké
Jon Vallance, Executive Creative Director at Pearlfisher
Peter Geiszler, Senior Strategist at Pearlfisher

We’ll share visuals that illustrate the evolution of the design leading up to the final product while we discuss:

  • The process behind finding a fresh look-and-feel for a Sake – the oldest known alcoholic beverage in the world – with Co-founder / CEO of SoGood Saké, Jess Thomas.
  • The added importance of designing for a brand with such strong provenance at a time like 2020, when brands are capable of transporting us to new places without breaking isolation.
  • How designing for premium brands is about uniqueness more than price.

Register for the event and find out more about SF Design Week here.