Workshop: Let’s Talk About Design for a Circular Economy
Tuesday, July 20 at 11:00 AM (ET) / 4:00 PM (GMT)
Event & Registration Information
Most packaging is not ‘Circular Economy’ compatible, change is inevitable for almost all packaging in some form and this change will be difficult for many businesses. No matter what level or position you hold within a business, to make changes to a wider system-level approach, you will need to understand your own role, and the sphere of influence you or your business can affect. You also need to understand what your motivations/appetites are for change; are they ethical and emotive? or practical and logical? Are they based on impending external legislation or an internal moral imperative? You will also need tools and targets to help you select and measure, and powerful stories to promote circular solutions to your customers.
In this session you will hear from the Design for Circular Economy landscape; pain points and most importantly about how to make it happen from two client-facing agencies, Pearlfisher and Department22 in different geographies and different perspectives.