We are on the precipice of a technologically-inspired food revolution. Lab-grown food and drinks are the latest innovation to reach the mainstream consciousness however, future advancements – centred on precision agriculture, a new generation of gene editing and carbon fermentation – have the potential to evolve us from imitation and compromise to the creation of entirely new forms of food. These will offer more sustainable and less processed mass production, nutritionally optimised and hyper-tailored foods that are cleaner, genuinely tasty and unique to our diets, rituals and preferences.
But, this is not a silver bullet solution. We are looking to brands to both harness technological advancement and play a part in helping restore and regenerate natural environments to help us all collectively create the next generation of food and tell a desirable story about its future.
In this latest Futures Feed – Culinary Biotech – we identify 5 areas of opportunity for brands and creators to bring innovation, biology, engineering and imagination together, to create this responsible and flavourful new food landscape which sees technology working in harmony with nature.