Digital Possessions
In this latest Futures Feed – Digital Possessions – we explore four connected themes of innovation and the opportunities these present for brands to design for a new digital landscape.
Today, we are placing increasing value on our digital lives and what this can offer us, especially in terms of accessing and owning virtual belongings. We are looking to brands to embrace the creativity, security, freedom, pleasure and sense of identity that the digital space offers. And as the line between physical and digital becomes blurred, brands have an opportunity to embrace this movement by creating new and exciting experiences across a broad range of sectors, products and services.