ALL CHALLENGERS & ICONS NEWS EVENTS PERSPECTIVES
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challengers & icons®

Challengers pave the way and icons become loved forever - but not without inspired leaders and innovators who pioneer change with vision, fearlessness, risk, creativity and an instinctive desire to succeed. Their philosophies, ideas and perspectives are shared here via inspirational interviews and other provocative insights taken from our own expertise in building the brands of the future, Challengers & Icons.

Challengers & Icons Interview

Series 4. Episode 6. – How N°1 Kombucha is challenging its category with a fresh perspective to healthy living

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Challengers & Icons Interview

Season 4. Episode 7. SPROUT – on a mission to make the world more sustainable, one pencil at a time

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Challengers & Icons Interview

Series 4. Episode 5. – How Seedlip created a category from a void in the drinks market

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Challengers & Icons Interview

Series 4. Episode 4. – How Carlsberg is achieving its ambition to become one of the most sustainable businesses in the world

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Challengers & Icons Interview

Series 4. Episode 3. – Why Karma Cola is transforming how we drink and how we do business

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Challengers & Icons Interview

Series 4. Episode 2. Why Snact is on a mission to fight waste

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Challengers & Icons Interview

Series 4. Episode 1. PepsiCo – Why design-led innovation creates the most impactful cultural change

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Challengers & Icons Interview

Series 3. Episode 3. Absolut Elyx – Why doing well in business should go hand in hand with doing good for the planet

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Challengers & Icons Interview

Series 3. Episode 2. How mentorship is becoming inherently more valuable than investment

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Challengers & Icons Interview

Series 3. Episode 1. Electrolux – how to drive relevant and meaningful innovation through future-focused insight based design

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Challengers & Icons Interview

Series 2. Episode 11. How PillPack is challenging the pharmaceutical industry

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Challengers & Icons Interview

Series 2. Episode 10. How Coca Cola is still leading the way

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Challengers & Icons Interview

Series 2. Episode 9. The Global Poverty Project – How to innovate to create change for good

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Challengers & Icons Interview

Series 2. Episode 8. Graze – How technology is defining a new future for food

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Challengers & Icons Interview

Series 2. Episode 7. Rapha – the intersection of creativity, culture and commerce

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Challengers & Icons Interview

Series 2. Episode 6. Skimlinks – lessons from a successful start-up

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Challengers & Icons Interview

Series 2. Episode 5. How Industry City Distillery is disrupting the vodka category

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Challengers & Icons Interview

Series 2. Episode 4. Making coffee the hard way

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Challengers & Icons Interview

Series 2. Episode 3. How David Butler solved Coca-Cola’s design problem

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Challengers & Icons Interview

Series 2. Episode 2. Jo Malone shares her secrets on reinvention

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Challengers & Icons Interview

Series 2. Episode 1. How the King of Shaves takes on the industry giants every day

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Challengers & Icons Interview

Series 1. Episode 9. How Mindful Meats is changing the way America eats meat

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Challengers & Icons Interview

Series 1. Episode 8. How Paper Magazine curates cultural shifts

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Challengers & Icons Interview

Series 1. Episode 7. How YO! is rethinking luxury

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Challengers & Icons Interview

Series 1. Episode 6. How eightpointnine is embracing personalisation and taking on industry giants

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Challengers & Icons Interview

Series 1. Episode 5. Twitter – future change will be driven by the digital change-makers

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Challengers & Icons Interview

Series 1. Episode 4. Honest Tea – believe in who you are

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Challengers & Icons Interview

Series 1. Episode 3. Green & Black’s – retelling the story of chocolate

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Challengers & Icons Interview

Series 1. Episode 2. Froosh – being part of the conversation

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Challengers & Icons Interview

Series 1. Episode 1. Help Remedies – creating a new look in a conventional category

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