ALL CHALLENGERS & ICONS EVENTS PERSPECTIVES
Challengers & Icons Interview

Series 1. Episode 4. Honest Tea – believe in who you are

Don’t ever take a short-term opportunity, or short-term decision, that may have commercial benefit, but isn’t really going to building something that you will be proud of and you will always believe in.” Seth Goldman, Honest Tea

Seth Goldman is President and TeaEO of Honest Tea, one of the US’ most innovative and fastest-growing organic bottled tea brands and the first organic and fairtrade tea brand to enter the Coca-Cola Portfolio.

Seth’s thoughts on why belief and passion build entrepreneurial business

  • Being an entrepreneur is not suited to someone who’s just smart without passion.
  • Nobody likes failing but it challenges you to think about what you can do.
  • Don’t be afraid to take risks to escalate your mission. New partnerships don’t mean you lose passion or control.

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