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Challengers & Icons Interview

Series 1. Episode 9. How Mindful Meats is changing the way America eats meat

Mindful Meats carries the first and only Non-GMO-Verified beef in the US by working directly with sustainably-minded farmers. Here, Claire Herminjard, Mindful Meats’ CEO and Co-Founder, discusses how she persisted in revolutionising the meat industry to build a socially responsible and successful brand

Mindful Meats carries the first and only Non-GMO-Verified beef in the US by working directly with sustainably-minded farmers. Here, Claire Herminjard, Mindful Meats’ CEO and Co-Founder, discusses how she persisted in revolutionising the meat industry to build a socially responsible and successful brand.

3 tips for how to build a socially responsible and simultaneously profitable brand

  • Question everything in your day-to-day life.
  • Think about your ideal world and build something that helps your life work towards that.
  • Don’t be afraid to take on a huge industry with major players.

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