Challengers & Icons Interview

Series 2. Episode 1. How the King of Shaves takes on the industry giants every day

When you are a Challenger brand, you will be challenged.” Will King, King of Shaves

King of Shaves is one of the best-known and best-loved UK brands. Since its launch in 1993, the company has consistently been at the forefront of innovation. In his role as CEO, Will King tirelessly looks for new ways to connect with consumers and maintain the brands challenger spirit.

Will’s top 3 tips for how a challenger brand can maintain its challenger status

  • Interject your DNA and personality into your business.
  • Always be innovating and re-inventing.
  • But don’t innovate without purpose - innovate with the intention to bring great ideas to market.

challengers & icons

Challengers & Icons™ features the world’s brightest and most successful business leaders who understand the need to harness creativity, design and bold ideas to create success.

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