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Challengers & Icons Interview

Series 2. Episode 2. Jo Malone shares her secrets on reinvention

I don't really see myself as iconic. I see I was successful yesterday, but it's up to me to get up and make myself successful again today. I can't live off my history, I have to make it happen again.” Jo Malone, Jo Loves

The name Jo Malone is internationally synonymous with all that is most coveted in British style. Jo Malone herself shares what inspires her creativity, explains what drives her and talks about her newest venture, Jo Loves.

Jo Malone’s tips on reinventing your brand

  • Trust your gut...truly.
  • Don’t be afraid of failure - failure is life’s way of making us better at our jobs.
  • Brands are all about falling in love, so don’t underestimate first impressions. It’s about making your consumer fall in love at first sight and then encouraging and nurturing that relationship to ensure they remain a loyalist for life.

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Challengers & Icons™ features the world’s brightest and most successful business leaders who understand the need to harness creativity, design and bold ideas to create success.

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