Challengers & Icons Interview

Series 2. Episode 8. Graze – How technology is defining a new future for food

Technology allows you to have a direct relationship with the consumer which has so many advantages. You can communicate with them directly, you can tell them things which is difficult to do via a traditional retailer and it gives you data which lets you have an ongoing relationship with the consumer.” Anthony Fletcher, Graze revolutionised and reinvented the world of healthy and convenient snacking by creating a snacking subscription service delivering healthy, tasty snacks and fruit by post. The pioneer behind this very healthy brand is CEO Anthony Fletcher.

Anthony’s thoughts on why technology should be integrated in today’s business model

  • Technology lets you have a relationship directly with the consumer
  • Technology can help iterate on fast product development and launch
  • Technology allows you to be incredibly responsive – you may fail fast but you can quickly move on

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