Challengers & Icons Interview

Series 4. Episode 2. Why Snact is on a mission to fight waste

"We see Snact as a brand that exists to drive environmental and social change."

Ilana Taub, Co-Founder of Snact, describes why she started a brand to fight the critical issue of food and plastic waste in the ever-competitive landscape of snacking and what she sees as the pivotal role of brands in driving positive social and environmental change to impact on the bigger global picture.

Ilana’s opinion on why brands should harness design to change the way people think, act and behave:

  • “Design influences how people behave. So, brands should use that power to influence people to lead more sustainable lifestyles.”

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Challengers & Icons™ features the world’s brightest and most successful business leaders who understand the need to harness creativity, design and bold ideas to create success.

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