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Challengers & Icons Interview

Series 4. Episode 3. – Why Karma Cola is transforming how we drink and how we do business

“Karma Cola started with the practice of being sustainable, ethical and organic. Without acting on those fundamental principles, we wouldn't be able to call ourselves ‘Karma’ without delivering on it."

Simon Coley, Co-Founder of Karma Cola, shares his insights into building a challenger cola brand and why he sees the transparent process and an investment in social capital transforming the future of brand transactions, businesses and lives.

Simon’s advise for building a future of good business:

  • “Without seeing social capital as an integral part of our business, we wouldn’t be able to grow. At Karma Cola, it’s essential for us to look after, and have close working relationships with the people we do business with, throughout the entire process from the start to the final product, everyone should benefit from what we’re doing. By working together, we're able to run a successful and sustainable business".

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