Brand Strategy Summit: The Golden Age of the Challenger Brand
Now more than ever, challenger brands—upstarts and start-ups alike—are shaping consumer culture. In a landscape once lorded over by global behemoths, factors like cultural shifts, technological advances, and a boundless surge of entrepreneurial spirit have enabled the creation of the new. These brave brands do things differently, each in their own way, and in doing so transform categories and culture. In this session, Pearlfisher Head of Strategy, Karen Schnelwar, will shed light on how fresh ideas become formidable challenger brands, how challenger brands succeed, and what global icons—and all brands—can learn from them.
10th & 11th September 2015
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