Cannes Lions: The Erotics of Branding – Creating Desire in Relationships
Loyalty, security, seduction, risk taking, lust, broken trust, desire. The similarities between our human relationships and our modern expectations of brands draw sharp parallels. Yet, in an era defined by the enshrinement of experiences, a sea of brand promiscuity and the age of online dating, finding security in brand or human relationships has never been more of a challenge.
Two leading experts in their field – Jonathan Ford, Founding Partner and Chief Creative Officer of Pearlfisher, and Esther Perel, renowned global voice on relationships and luminary for the Fortune 100 on trust and loyalty in business – will engage in a powerful dialogue to showcase a whole new understanding of desire in relationships and its impact on the future of branding at this year’s Cannes Lions International Festival of Creativity.
For anyone responsible for driving successful brand relationships, this will be a unique experience with a dual perspective on how brands can create, sustain and increase desire.
Cannes Lions International Festival of Creativity
The Forum Stage, Cannes
22nd June, 2016