Festival of Marketing

Seedlip – the world’s first distilled, non-alcoholic spirit – is the name on everyone’s lips and the ‘tipple’ everyone’s intrigued to try. Looking to solve the problem of “what to drink when you’re not drinking,” the ambitious challenger brand has created an entire category that is taking the world’s bar and restaurant scene, and cultural landscape, by storm.

In a dynamic interplay on the Brand & Creative Stage at this year’s Festival of Marketing, Ben Branson, Founder of Seedlip, and Jack Hart, Strategic Business Director at Pearlfisher – the strategic branding agency responsible for Seedlip’s brand identity and expression – will share the secrets behind the success of this incredible category pioneer. From a 350-year old book to the modern day cultural and consumer shifts that make Seedlip so relevant, the pair will offer compelling and distinctly human insights into how a purpose beyond the product and the power of design can create the successful brands of the future.

Festival of Marketing 
Tobacco Dock, London
4 October, 2017

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